This has been discussed previously. You can do a search on some old threads to find some more detail.
Basically, you are allowed to drive your car in the US for up to one year without formally importing it. However, some states require all residents to register their cars in their state within a certain time frame. Have a look at the CA DMV site:
http://www.dmv.ca.gov/pubs/brochures/howto/htvr9.htmIf you choose to register your car in California, be aware that you have to formally import the vehicle into the US before you can register it. There is no duty if you are importing the vehicle as a personal effect.