The Ritz Carlton, owned by Marriott International, has announced that it will open a new luxury Ritz Carlton hotel at the marina in Herzliya, an upscale suburb of Tel Aviv, Israel in March of 2012. The new hotel, which will have 110 rooms and 85 Ritz Carlton Residential Suites will be on the Mediterranean Sea, in an area of Israel known for its high tech industries, and will be the Ritz Carlton’s first property in Israel.
The hotel will be owned by two well known Israeli companies, Tidhar, an Israeli Real Estate Company, and Adi’s Investments and will cost roughly $160 million to build. Simon Cooper, the chief operating officer of Ritz Carlton said he hopes to open more hotels in Israel in the future. Cooper, who lived in Israel for several years when he was younger also said, “The selection of a site in Herzliya will appeal to both leisure and business travellers, and recognizes a coastal suburb just north of Tel Aviv as an area that is ready to welcome a five star-caliber property.”
Gil Geva, co-owner of The Ritz-Carlton, Herzliya, said “The Ritz-Carlton will set a new standard for luxury management and comfort in Israel’s hotel and tourism industry. It is poised to drive growth in Herzliya, as well as tourism sites all over Israel,” he predicted.
The U.S.-based Ritz Carlton chain currently operates 70 hotels worldwide with another 30 new hotels under development. The company already has a significant presence in the Middle East, including five luxury properties in Bahrain, Egypt, United Arab Emirates and Qatar. They are also working on hotels in Dubai’s International Finance Center and in Abu Dhabi.