Though people may be travelling a bit less or changing up their plans, they are still travelling. Though overall flights may be down and certain destinations may not see the same traffic that they once did, travel is still happening in spite of a sad state of the economy. This is against what many experts and industry officials had predicted for 2009, and therefore it comes as a pleasant surprise to the travel companies, hotels, and airline carriers.
Airline carriers and travel companies alike have heard the cry of travellers on a budget. Many companies within the travel industry are offering amazing deals just to get people to travel. This comes as a pleasant surprise to those who wish to travel, but who may not have the money to travel that they once did. So though people may not have the ability to travel as often or as luxuriously as they once did, they are still getting out there and enjoying the great deals being offered.
Certain destinations such as European cities are seeing an increase in traffic. This is due to the great deals and the value provided through travel deals. Though some people are still enjoying holidays in the islands such as those within the Caribbean, these may not be as popular of destinations as they once were.
Whatever level of travel that companies can book comes as a great surprise when many predicted that this activity would hit an all time low. So it goes to show that in spite of rough economic circumstances and a less than stable climate, people still want to enjoy their vacations.
So while seats may not be quite as full on airplanes and there may be empty hotel rooms, the point is that there is still some level of demand. Travel companies benefit by offering travellers a discount because it still ensures business. In turn, travellers benefit from the deep discounts that allow them to get to their favourite destinations—even if it is less frequently or in a more cost effective way.